Posted: Jun 4, 2021

Marketing Manager

Salary: $60,000.00 Annually
Application Deadline: N/A

Reports To:  Executive Director  
Employee Class:  Full Time Exempt 
Work Location: On site at 1333 H Street NE, Washington DC 20002 
Supervisory:  Digital Marketing Associate

Job Summary 
Develop marketing strategies and implementation plans to support organizational goals in line with institutional and programmatic branding guidelines.  Oversee and manage the functions of promotion and public relations by developing and implementing innovative strategies and effective communications.

Essential Duties 

  • Develop an annual marketing plan in line with budgetary and departmental goals. Perform market research, develop surveys, and analyze data as necessary to develop new audience sources and sales opportunities to maximize revenue goals.
  • Market Atlas programming inclusive of all presentations at the center. Work collaboratively and in support of the Atlas development and patron services departments.
  • Create and execute advertising schedule for marquee and window boxes. Create and manage all display, print, and digital advertising.
  • Oversee, manage, and maintain Atlas marketing database.
  • Prepare and manage all Atlas press releases and event listings. Manage press contact list and public relations initiatives.
  • Develop relationships with area businesses for joint marketing opportunities.
  • Create and design all marketing materials in line with institutional and programmatic branding guidelines. Oversee and manage organization's branding style guide.
  • Coordinate print production and distribution - solicit and collate content, oversee timelines, manage third party printer relations.
  • Manage all photography and image needs. Arrange for, direct, and edit photography and video for promotion and fundraising needs.  Maintain Atlas Performing Arts Center promotional, photographic, and media archives.
  • Oversee and manage all social media campaigns including content, photography, video, and graphics across multiple platforms.
  • Oversee and manage email-marketing campaigns to maximize revenue and patron participation.
  • Oversee and manage all Atlas website content.
  • Manage and attend all scheduled marketing and promotional events.

Minimum of 3 years experience in marketing, arts-related marketing preferred. Experience with graphic design, strong working knowledge of the Adobe Creative Suite with demonstrated ability in developing compelling collateral materials preferred. Experience in Patron Manager or other CRM software and Microsoft Office Suite preferred. Ideal candidate will have photographic and video production capabilities. Applicant must have excellent communication skills both written and oral with an outgoing personality at ease in a group or one on one. Strong ability to multi-task, attention to detail with strong proofreading skills, time management skills and ability to be a team player. Candidate must be able to work a flexible schedule as required - some weeknights and weekends – as dictated by performance and event activities.

Work Environment: Ability to work in fast-paced, dynamic environment. Must be able to safely lift and carry 25 lbs. and climb a ladder. 

Benefits: Health, dental, and vision insurance, paid vacation, holiday, personal days and sick leave, Costco membership, retirement.

Atlas Performing Arts Center is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Interested candidates should submit a cover letter, resume, three professional references, and examples of press materials, social media sample posts, and marketing collateral produced via